Lich
* Support heroes with low mobility can be slowed further by Incapacitating Bite, and swarmed by Spiderlings for an easy kill: 
Shadow Shaman, 
Visage, 
Dazzle, 
Rubick, 
Lich.
Additional:
* Chain Frost can bounce to the Spiderlings that Broodmother spawns.
Visage
* Heroes with very little to no area-of-effect abilities will struggle greatly against Broodmother: 
Sniper, 
Phantom Assassin, 
Nyx Assassin, 
Bane, Visage, 
Bounty Hunter.
Lich
* The haste provided by 
Dark Seer's 
Surge or a {Rune:Haste} renders Lich's slows ineffective.
Visage
* Heroes that rely on summons will suffer against Ion Shell, which kills them very quickly: 
Beastmaster, 
Broodmother, 
Enigma, 
Nature's Prophet, Visage, 
Warlock, 
Wraith King.
Lich
* Vulnerable spellcasters with no escape mechanisms are easy targets for Huskar: Lich, 
Crystal Maiden, 
Silencer, 
Keeper of the Light, 
Venomancer, etc.
Additional:
* Lich is going to have a hard time nuking Huskar because of his high health regeneration from 
Berserker's Blood.
* Lich is a squishy support without an escape mechanism, making Lich an easy kill thanks to 
Life Break and 
Burning Spear.
* Once Huskar has 
Armlet of Mordiggian, even a maxed out Frost Blast will struggle to finish Huskar off.
Visage
* Heroes with damage over time abilities can quickly eat through Gravekeeper's Cloak charges like 
Huskar, 
Jakiro and 
Queen of Pain.
Visage
* Visage's familiars are easy targets to Split Shot.
* Mana Shield will resist Soul Assumption instances without effort.
Visage
* 
Axe can 
Berserker's Call into a flock of Familiars, proccing 
Counter Helix and killing them off.
* Familiars' very fast attacks will proc Counter Helix, receiving full damage due to their low attack range.
Lich
* Bloodseeker is not affected by slows when he is affected by 
Thirst.
* If he sees Chain Frost is targeting him, he can easily isolate himself with the movement speed buff from Thirst so that it stops bouncing around.
* Lich heavily relies on his abilities to contribute to team fights, making 
Blood Rite effective against him.
Visage
* 
Sand King's 
Sand Storm damages familiars quickly whittling them down in health, rendering them vulnerable.
* Sand King's 
Epicenter quickly damages and destroys familiars.
Visage
* 
Centaur Warrunner's passive 
Retaliate makes it so that the familiars cannot attack him without damaging themselves over time, in turn causing them to be destroyed.
Visage
* 
Viper Strike can disable 
Gravekeeper's Cloak, Visage's primary defense mechanism.
* Viper can ignore 
Grave Chill's attack speed slow with his magic damage output.
Additional:
* Since Visage is a slow hero, 
Viper can easily kite him with 
Poison Attack and Viper Strike while successfully chipping away at Gravekeeper's Cloak.
* 
Nethertoxin removes all layers of Gravekeeper's Cloak, leaving Visage exposed.
* 
Corrosive Skin makes Viper highly resistant to Soul Assumption.
Lich
* Weaver doesn't care much about Lich's slows thanks to 
Shukuchi.
* If he sees Chain Frost is targeting him, he can easily isolate himself with Shukuchi so that it stops bouncing around.
* Unless Lich bursts Weaver immediately, Lich has no hard disables or silences to prevent him from using 
Time Lapse.
Visage
* Diabolic Edict and Pulse Nova hit all units around Leshrac, making it very easy for him to kill the 
Summon Familiars.
* Diabolic Edict and Pulse Nova also deal many instances of damage, nullifying Gravekeeper's Cloak.
* Split Earth and Lightning Storm makes it difficult for Visage to kite Leshrac, even while under the effects of Grave Chill.
Visage
* 
Phoenix's 
Supernova cannot be damaged by Familiars.
* In the early and mid game, 
Sun Ray won't deal enough damage to be reduced by Gravekeeper's Cloak.
* Once Sun Ray deals enough damage to protect Visage, a layer of Gravekeeper's Cloak is burnt every 0.2 seconds.
Visage
* Visage's Familiars cannot penetrate 
Kraken Shell and will do almost no damage to 
Tidehunter even with 
Medallion of Courage or 
Solar Crest.
* 
Anchor Smash's bonus damage has the potential to kill Familiars.
Visage
* 
Reactive Armor will quickly stack up from Familiar attacks, making Timbersaw hard to kill.
* Visage's low mobility makes it easy for 
Timbersaw to line up his abilities.
Visage
* 
Moon Glaives is very effective against Visage because not only it can easily destroy Visage's Familiars, but can also remove one instance of Gravekeeper's Cloak upon each hit to Visage, leaving him susceptible to damage.
* Once Visage's Familiars are picked off and all instances of Gravekeeper's Cloak are removed, Luna will be able to easily kill Visage with 
Eclipse.
Additional:
* Moon Glaives is very effective against Visage because not only it can easily destroy Visage's Familiars, but can also remove one instance of Gravekeeper's Cloak upon each hit to Visage, leaving him susceptible to damage.
* Once Visage's Familiars are picked off and all instances of Gravekeeper's Cloak are removed, Luna will be able to easily kill Visage with Eclipse.
Lich
* Lycan doesn't care much about Lich's slows thanks to 
Shapeshift.
* Chain Frost can bounce to the wolves that Lycan summons.
Additional:
* Lich possesses a lot of slows, which Lycan doesn't care about when he Shapeshifts.
* Lich has no in-built escape, which makes him a good target for Lycan.
Visage
* Pangolier's high mobility allows Pangolier to escape from Visage's ganking attempt. Keep in mind that his familiars can easily interfere with your ultimate during casting time if they are able to scout your position.
* Swashbuckle quickly burn away Gravekeeper's Cloak charges.
Visage
* 
Venomous Gale, 
Poison Sting and 
Poison Nova deal damage over time and will chip away at Gravekeeper's Cloak in addition to slowing an already sluggish hero.
* Venomancer's normal attacks deal Poison Sting and will chip away at Gravekeeper's Cloak.
Visage
* 
Scorched Earth can be used to engage Visage while removing Gravekeeper's Cloak charges.
* 
Infernal Blade will deal tremendous amounts of damage over time due to Visage's high health pool.
* 
Doom completely nullifies Gravekeeper's Cloak and prevents Visage from casting spells.
Visage
* Phantom Lancer's illusions will quickly destroy multiple layers of Gravekeeper's Cloak.
* Visage has no mobility mechanisms, making him a prime target for 
Phantom Rush.
Lich
* Heroes with low health: Lich, Crystal Maiden, 
Lion.
Visage
* Heroes with summons and illusions can find themselves easily bested by Lina, like Broodmother, Nature's Prophet, 
Chen, 
Terrorblade, 
Naga Siren, Visage, Wraith King, 
Lycan, 
Phantom Lancer, Shadow Shaman.
Visage
* Heroes with cleave or multi-target attacks can quickly take on Familiars and reduce Visage's firepower like 
Gyrocopter, 
Kunkka, 
Magnus and 
Medusa.
Lich
* Lich is heavily reliant on his abilities to contribute to team fights, so be wary of enemies that can Silence: 
Bloodseeker, 
Death Prophet, Silencer, 
Drow Ranger, 
Skywrath Mage.
Lich
* Lich is heavily reliant on his abilities to contribute to team fights, so be wary of enemies that can Silence: Bloodseeker, Death Prophet, Silencer, Drow Ranger, Skywrath Mage.
Visage
* Jakiro's area-of-effect abilities make him strong against heroes who rely on illusions and summons: Terrorblade, Naga Siren 
Chaos Knight, Phantom Lancer, Broodmother, Nature's Prophet, Lycan, Wraith King, Visage.
Lich
* Lich is heavily reliant on his abilities to contribute to team fights, so be wary of enemies that can Silence: Bloodseeker, Death Prophet, Silencer, Drow Ranger, Skywrath Mage.
Lich
* Lich is heavily reliant on his abilities to contribute to team fights, so be wary of enemies that can Silence: Bloodseeker, Death Prophet, Silencer, Drow Ranger, Skywrath Mage.
Lich
* Anti-Mage can withstand magical burst damage much better than other carries, making him effective against nukers: Lich, 
Necrophos, 
Oracle, and 
Leshrac.
Additional:
* Although he can be effective against Anti-Mage in an aggro offlane, Lich has a hard time nuking down Anti-Mage in the midgame due to his Counterspell.
* All of Lich's abilities are also targeted, which makes it much harder to disable Anti-Mage.
* In the lategame, Anti-Mage can easily pick off Lich with 
Blink, and the high mana cost of Chain Frost along with Lich's large mana pool makes him vulnerable to 
Mana Void.
* Blink allows Anti-Mage to escape Chain Frost.
Visage
* Heroes with armor reducing abilities greatly hinder Visage's defense like 
Slardar and Dazzle.
Visage
* Heroes with armor reducing abilities greatly hinder Visage's defense like Slardar and Dazzle.
Visage
* Heroes with long ranged attacks or abilities can harass Visage from afar like Phoenix and Sniper.
Visage
* Heroes with cleave or multi-target attacks can quickly take on Familiars and reduce Visage's firepower like Gyrocopter, Kunkka, Magnus and Medusa.
Visage
* Heroes with cleave or multi-target attacks can quickly take on Familiars and reduce Visage's firepower like Gyrocopter, Kunkka, Magnus and Medusa.
Lich
* Heroes who lack burst damage will have a hard time against Mars: Phantom Lancer, Nature's Prophet, Lich.
Lich
* Heroes with powerful nuke can waste their precious abilites on her Refraction during a ganking attempt or chaos combat: Lich, 
Lina, Sniper, 
Outworld Destroyer 
Zeus
Lich
* Phantom Assassin can easily escape Lich's slows with 
Phantom Strike.
* Phantom Assassin's 
Coup De Grace can be used to burst down the squishy Lich.
Visage
* Heroes with illusions and summons can be hard for Phantom Assassin to deal with, as she lacks any AoE abilities to deal with them without items: Broodmother, Phantom Lancer, Chaos Knight, Lycan, Naga Siren, Shadow Shaman, Visage, Nature's Prophet, Terrorblade, Warlock, Wraith King.
Lich
* Lich does not pose a big threat to Zeus in teamfights, as his spells don't have great cast range and Zeus should be too far back for a 
Chain Frost to bounce among him and his allies.
* Lich has a low health pool, allowing Zeus to burst him down quickly.
Visage
* Visage can quickly kill heroes with low to medium base armor and no innate escape mechanism. Examples include 
Alchemist, Crystal Maiden and Zeus.
Lich
* Lich's Chain Frost forces Io to either give up providing buff to his ally with 
Tether or suffer devastating damage with his Tethered ally.
* Lich can easily use 
Sinister Gaze to disable Io from getting away with Tether or 
Relocate.
Visage
* Heroes with both illusions and summons, for Io has nothing to deal with multiple enemies at once outside from Spirits's weak area-of-effect: Beastmaster, Broodmother, Chaos Knight, Lycan, Naga Siren, Nature's Prophet, Phantom Lancer, Shadow Shaman, Terrorblade, Visage, Warlock, Wraith King.
Visage
* Grave Chill can heavily slow down Chen and boost Visage and his familiars's attack speed and movement speed.
* Chen's 
Holy Persuasion cannot convert Visage's familiars from Summon Familiars at all, not even when upgraded with 
Aghanim's Shard that allows Chen to use it on ancient creeps as Visage's familiars are treated as creep-heroes, which could put Chen in disadvantage against Visage if his creeps die.
* Skilled Visage can buy 
Bloodthorn to prevent Chen from any chance of retaliating or saving himself with 
Hand of God and 
Gleipnir to clear waves of Chen's creeps and prevent them from escaping. This can get even better if Visage has access to 
Silent as the Grave ability from 
Aghanim's Scepter that will allow Visage and his familiars to be invisible, which they can use either to escape from Chen or to prepare a deadly surprise to him.
Visage
* Familiars can fly over the mines, rendering them safe from damage of Techies's mines. Visage can also use Familiars to check for mines on the map.
* Techies's low attack speed and damage will give them a hard time in destroying Visage's Familiars, and that can become even worse if they are affected by Grave Chill.
* Gravekeeper's Cloak allows Visage to survive Damage from Techies's mines.
Lich
* Lich's constant slows with 
Frost Blast and Chain Frost will slow Dragon Knight to a crawl, especially in a crowded teamfight.
Visage
* Stone Form's long stun duration may prevent Puck from using escape abilities.
* Visage frequently builds 
Rod of Atos for the root that will make Puck unable to move and use his escape abilities. Alternatively, Visage can also build Bloodthorn to prevent Puck from using his escape abilities and make him more vulnerable to damage.
Visage
* Familiars will be able to chase Spectre through the trees when she uses 
Spectral Dagger, while Visage can keep blasting her with Soul Assumption.
* 
Desolate will almost never proc because Visage will always have nearby Familiars.
Visage
* Grave Chill will make Crystal Maiden's bad movement speed even worse.
* 
Soul Assumption charges can easily be stacked up from Freezing Field, allowing Visage to nuke enemies multiple times throughout the fight.
* {U:Familiar}'s 
Stone Form can also be used to interrupt Freezing Field, even while Crystal Maiden is under the effects of 
Glimmer Cape. Crystal Maiden must purchase a 
Black King Bar, which is far more costly.
Visage
* Pudge has a very hard time killing Familiars due to his melee range and low attack speed.
* Stone Form can quickly interrupt 
Dismember.
Visage
* Even though Visage's Familiars from Summon Familiars are fragile and can be killed quickly with Nyx Assassin's high burst damage, they can deal many instances of damage quickly, minimizing the effectiveness of Spiked Carapace.
* Gravekeeper's Cloak and tanky item builds make Visage hard for Nyx to kill with his burst damage. Aghanim's Shard upgraded Gravekeeper's Cloak also allows Visage to use 
Stone Form to both recover himself and stun Nyx Assassin if he is close enough to Visage.
* Visage's long range on Soul Assumption and Grave Chill make him hard to escape from, and Soul Assumption's low cooldown outmatches Spiked Carapace.
Lich
* Frost Blast and Chain Frost can kite Troll Warlord effectively.
* 
Frost Shield can single-handedly waste most of the duration of Battle Trance, due to the extreme resistance to physical damage Frost Shield provides. In addition, Troll Warlord is incapable of switching targets during Battle Trance, so he cannot pick an easier target.
* Troll Warlord has little to no ability to regenerate HP, so Frost Blast together with Frost Shield can harass him effectively.
Visage
* {U:Familiar}s can spot Clockwerk, allowing Visage's allies to dodge or block Hookshot attempts.
* Familiars will not be damaged by 
Blade Mail or Clockwerk's abilities, dealing dangerous amounts of damage to him.
Additional:
* Familiars can scout for Clockwerk's location allowing Visage to dodge or block 
Hookshot attempts.
* Gravekeeper's Cloak greatly absorbs damage from Hookshot.
Visage
* Due to their high attack speed, Summon Familiars will destroy Mass Serpent Wards quickly, granting Visage a massive amount of gold.
* Visage can use Stone Form of the Familiars to cancel Shackles. Aghanim's Shard upgraded Stone Form also allows Visage to use Stone Form himself to cancel Shackles while restoring his health.
* Grave Chill can make Shadow Shaman's bad movement speed and attack speed even worse.
* Visage is also a natural Bloodthorn wielder, which allows him to silence Shadow Shaman and make him more vulnerable to damage.
Additional:
* Due to their high attack speed, Visage's Summon Familiars will destroy 
Mass Serpent Ward quickly, granting Visage massive amount of gold.
Lich
* Chain Frost can deliver high amounts of damage to Lone Druid itself and his bear if they do not separate fast from each other.
Additional:
* Chain Frost will bounce between Lone Druid and his bear, forcing them to separate or suffer high amounts of damage.
Lich
* Frost Shield helps offset the armor reduction from Natural Order.
Lich
* Chain Frost can deliver high amounts of damage to Arc Warden and his double if they do not separate fast from each other.
Lich
* Heroes with nukes: Bane, Lich, Lion, Skywrath Mage
Visage
* Heroes that deal few, powerful instances of damage, like Oracle, Lion, or 
Sven, have a hard time breaking through Gravekeeper's Cloak.
Lich
* Supports who can slow him to the point Trample does very little damage in the lane are also not fun: Lich, 
Ogre Magi, 
Winter Wyvern.
Visage
* Heroes with summons and illusions as Spirit Breaker has no strong AoE capabilities to deal with them: Chaos Knight, Phantom Lancer, Terrorblade, Naga Siren, Broodmother, Warlock, Visage, Nature's Prophet, Shadow Shaman, Lycan, Wraith King.
Visage
* Stone Form can easily interrupt heroes with long channeling spells, like Crystal Maiden, Bane, 
Witch Doctor, or Enigma.
Visage
* Visage can quickly kill heroes with low to medium base armor and no innate escape mechanism. Examples include Alchemist, Crystal Maiden and Zeus.
Visage
* Stone Form can easily interrupt heroes with long channeling spells, like Crystal Maiden, Bane, Witch Doctor, or Enigma.
Visage
* Familiars will easily be able to kite heroes with a short range or with low attack speed. For example, 
Tiny and 
Undying have a very hard time killing Familiars.
Visage
* Heroes that deal few, powerful instances of damage, like Oracle, Lion, or Sven, have a hard time breaking through Gravekeeper's Cloak.
Visage
* Because Oracle uses few, powerful instances of damage to kill enemies, 
Templar Assassin's 
Refraction and Visage's Gravekeeper's Cloak can absorb his burst damage.
Lich
* Heroes with large magical AoE damage will fare well against Omniknight: Lich, 
Ancient Apparition, Jakiro, 
Disruptor.
Visage
* Heroes that can overwhelm Visage by sheer number like Chaos Knight, 
Meepo, Terrorblade and Phantom Lancer.
Lich
* Lich's Chain Frost, especially after obtaining its respective talent that provides unlimited bounces, can take out all of Chaos Knight's illusions quickly.
* An Aghanim's Scepter-upgraded Sinister Gaze can hypnotize Chaos Knight and his illusions while also draining his already low mana pool.
Additional:
* Chain Frost can eliminate Chaos Knight's 
Phantasm army, especially after he clumped up using 
Reality Rift.
* Frost Shield will heavily reduce his army's effectiveness.
Visage
* Heroes that can overwhelm Visage by sheer number like Chaos Knight, Meepo, Terrorblade and Phantom Lancer.
Lich
* 
Poof combo puts all of the Meepos very close together, making them vulnerable to Frost Blast's AoE slow and multiple bounces from Chain Frost.
Lich
* Heroes with low health will die easily during Duels, and can be farmed for damage in the early game: Crystal Maiden, Lich, 
Techies, Rubick
Visage
* Gravekeeper's Cloak protects Visage from Legion Commander's attacks for most of Duel's duration.
* Chain stuns from Visage's familiars prevents Legion Commander from winning Duels.
Visage
* Heroes that can overwhelm Visage by sheer number like Chaos Knight, Meepo, Terrorblade and Phantom Lancer.
Visage
* Heroes who can summon illusions and summons because Terrorblade has no abilities to deal with multiple enemies at once outside Reflection: Shadow Shaman, Naga Siren, Broodmother, Lycan, Enigma, Chaos Knight, Phantom Lancer, 
Shadow Demon, Dark Seer, Nature's Prophet, 
Invoker, 
Morphling, Visage, 
Grimstroke with Aghanim's Scepter.
Lich
* Chain Frost can bounce to the treants that Nature's Prophet summons.
* Nature's Prophet's 
Sprout can be used to isolate and burst down the squishy Lich.
Additional:
* His treants can prevent Chain Frost from jumping to Nature's Prophet or his allies.
Visage
* Nature's Prophet has no innate way to deal with Gravekeeper's Cloak or kill {U:Familiar}s effectively.
* Familiars can fly over the trees created by Sprout. They can also use Stone Form when Nature's Prophet is trying to use Teleportation.
* Aghanim's Shard upgraded Stone Form alow allows Visage himself to stun Nature's Prophet whenever he is trying to use Teleportation.
* Aghanim's Scepter gives Visage Silent as the Grave ability, which allows him and his {U:Familiar}s to either escape from Nature's Prophet or give him a surprise attack.
Additional:
* Nature's Prophet has no natural method of dealing with Gravekeeper's Cloak and Familiars.
* Familiar's low base attack time can chip away Nature Prophet's health.
* Familiar's Stone Form destroys trees created by Sprout.
* Familiars can scout woods and foggy areas where Nature's Prophet is trying to use 
Teleportation.
Visage
* Tiny can deal with Visage's Gravekeeper's Cloak quickly, as Avalanche deals damage in enough instances to completely remove all 4 layers of the passive. With Visage's lower than average Armor, a well positioned stun can allow Tiny to kill Visage easily.
Additional:
* Tiny's 
Avalanche removes a significant number of layers from Gravekeeper's Cloak. When combined with 
Toss burns through all of Gravekeeper's Cloak while doing triple times Toss damage to Visage in midair.
* Tiny's already high damage coupled with 
Tree Grab's attack modifier will make short work of Visage's Familiars.
Visage
* Familiars will easily be able to kite heroes with a short range or with low attack speed. For example, Tiny and Undying have a very hard time killing Familiars.
Lich
* Heroes that depend on disrupting fights with ability combos or big ultimate abilities are vulnerable to the long stun of Fiend's Grip: Disruptor, Death Prophet, Enigma, 
Faceless Void, Invoker, Lich, Magnus, 
Mars, Medusa, Outworld Destroyer, Phoenix, 
Puck, Queen of Pain, 
Shadow Fiend, 
Treant Protector, 
Underlord, Winter Wyvern, Witch Doctor, Zeus.
Visage
* Heroes with illusions and summons can swarm and overwhelm Bane, who has no area abilities to deal with them outside from Aghanim's Shard upgraded 
Brain Sap: Broodmother, Chaos Knight, Naga Siren, Nature's Prophet, Phantom Lancer, Terrorblade, Visage, Warlock, Wraith King.
Visage
* Heroes with magic immune abilities can negate most of Visage's attacks like 
Pangolier and 
Lifestealer.
Visage
* Heroes with summons: Lycan, Broodmother, Visage, Nature's Prophet, Warlock.
Lich
* Queen of Pain can easily escape Chain Frost thanks to
Blink.
Shadow Strike, 
Scream of Pain & 
Sonic Wave.
* His low survivability makes an easy kill for
Visage
* Heroes with damage over time abilities can quickly eat through Gravekeeper's Cloak charges like
Huskar, 
Jakiro and 
Queen of Pain.