* Whirling Axes (Melee)'s blind makes Sven nearly useless in the early game and allows Troll Warlord to take him on comfortably.
* Battle Trance will mean Sven will never take Troll out in a 1vs1 with equal farm.
Additional:
* Berserker's Rage together with Troll Warlord's high attack speed gives Troll a high chance of rooting enemies, which allows Troll Warlord to man-fight Sven.
* Whirling Axes (Melee) provides a 60% miss chance, and the passive armor provided by Berserker's Rage makes Troll resilient to physical damage in early game. Sven's God's Strength is much less effective as a result.
* Beware that Sven can farm much faster than Troll Warlord by stacking ancients and clearing them with Great Cleave.

* Due to Fervor and Battle Trance, Troll Warlord is one of the best heroes to deal with Supernova.

* Fate's Edict cripples many heroes who rely on attacks, such as Phantom Assassin, Sven, or Enchantress, without a dispel or a Black King Bar.

* Phoenix does significant magic damage over time which can either be dispelled or negated by Fate's Edict.
* Oracle's burst damage potential can prove lethal to Phoenix, as they already have to sacrifice health to cast their basic skills.

* Heroes who can take advantage of God's Strength being on cooldown are also not great matchups, such as Templar Assassin, Morphling and Huskar.

* Huskar's high attack speed can counteract Fire Spirits, and easily destroy the Supernova.
Additional:
* Berserker's Blood will let Huskar easily face down a Supernova with increased attack speed.
* Icarus Dive may not be an easy escape from Huskar either as he can chase Phoenix during it with Life Break if Huskar times it right.
* However, Phoenix can buy items which can

* Melee heroes with low mobility can be kited and killed by Viper: Treant Protector, Kunkka, Alchemist, Troll Warlord, Wraith King, Tiny, Sven.

* Corrosive Skin gives Viper additional resistance to Phoenix's magical damage, and since they deal damage over time, Phoenix would be constantly afflicted by his passive's own debuff, making him not an ideal target for Phoenix's harassment. Phoenix's abilities also constantly drain its own health away, becoming more vulnerable to Poison Attack.

* Heroes who thrive on teamfights can be a problem, such as Venomancer, Necrophos, Centaur Warrunner...

Additional:
* His Heartstopper Aura deals the same gradual damage over time no matter how high Sven builds his strength or health pool up, and should he fall down to a certain percentage, his high health will no longer matter if Necrophos manages to land his Reaper's Scythe, killing him instantly. But it is best if Necrophos can either catch him off guard before he can possibly use his Black King Bar (which is an item Sven players commonly purchase), or bait him out of it.
* Ghost Shroud prevents Sven from hitting Necrophos, and if he doesn't have his Storm Hammer available, it could make him completely immune to Sven and allow Necrophos to easily kite him around.

* Phoenix constantly depletes its own health due to the health costs of its abilities. Unlike heroes that have a similar mechanic, Phoenix does not benefit from low health, nor does it really have a countermeasure for it. As such, Phoenix is a very vulnerable target for Necrophos to prey on, especially when caught off guard before it can cast Supernova.
Additional:
* Necrophos becomes a bigger threat the lower one's health gets, and unfortunately for Phoenix, most of its spells have noticeable health costs. Those costs, coupled with his Heartstopper Aura, means that staying in a teamfight for too long under Necrophos' presence will make Phoenix a more valid target for his ultimate, with its stun completely preventing any form of retaliation or protection. Necrophos players are also likely to buy more durability items such as Hood of Defiance, making him more able to withstand Phoenix's damage despite having no escape mechanisms.
* However, it is also important to remember that a Scepter-upgraded Supernova can help protect an ally from his ultimate.

* Melee heroes that get kited easily have hard times dealing with Puck without any lockdowns, as Puck is one of the most mobile heroes. Heroes like Sven, Lifestealer, Ursa and Alchemist may have problems to get to Puck without proper initiation items. They also lack reliable lockdowns, as their disables are easily avoidable for Puck, or are just a soft disable.

* Although Phoenix has many ways to disable a Blink Dagger, the high cooldown of all of its spells makes them not as reliable for this. Also, its spells cost a lot of health to use, making it easy to get nuked down.
* Waning Rift prevents Phoenix from using Supernova to refresh itself, giving Puck's team time to finish it off, or allow Puck to burst Phoenix down.
* Dream Coil prevents Phoenix from using Icarus Dive without consequences. Waning Rift and Dream Coil are also able to cancel Sun Ray, which is its main source of damage in the late game.

* Heroes who can stun Sven even with an activated Black King Bar can be an issue: Clockwerk, Beastmaster.

Additional:
* Primal Roar takes Sven out of the fight completely, even with Black King Bar.

* Inner Beast helps Beastmaster's team destroy Supernova quickly.

* Spiked Carapace reacts on any of the damage over time from Phoenix's abilities and can interrupt Sun Ray and Icarus Dive.

* Undying can use Decay not only to reduce Sven's maximum health, but also to reduce the damage he can deal with his ultimate.
* Zombies spawned by Tombstone together with Flesh Golem slow Sven down significantly. Landing Sven's powerful but somewhat slow right-click on Tombstone would be a waste.

* Phoenix's limit AoE, damage-over-time abilities give Io plenty of time to save allies with Relocate.

* Cloak and Dagger makes Sven unable to detect where Riki is until he shows or his team provides detection.
* Smoke Screen will make Sven miss attacks before he has his Black King Bar.

* Silencer will most likely disrupt an initiation with his ultimate, Global Silence, prevent escape with his Last Word, and if Phoenix happens to die to him (or near him) enough times, he would sap enough of Phoenix's much needed Intelligence to make him a stronger foe and Phoenix with less mana than it already had.

* Sven can be easily kited since Weaver is a natural Linken's Sphere carrier and Sven relies on Storm Hammer to disable and kill a hero.

* Muerta's attacks during Pierce the Veil ignore Sven's Warcry
* Sven using God's Strength can be completely ignored by using Pierce the Veil
* Sven with Aghanim's Scepter still cannot purge Muerta's Etheral form during Pierce the Veil
* However, Sven is a natural purchaser of Black King Bar; protecting him from Pierce the Veil and the rest of Muerta's kit.

* Phoenix expends health to use its abilities, making it a good target for Thirst.
* Rupture deals heavy damage against Icarus Dive.
Additional:
* Although Blood Rite can be easily avoided, if it does hit, its lengthy silence and pure damage can be a severe punishment for a slow, unobservant, or simply unfortunate Phoenix.
* His Rupture can turn Icarus Dive into a suicide option, and it cannot be dispelled, meaning even if Phoenix completes a Supernova, choosing to Dive may just cut its health back down.
* And finally, due to Phoenix's health costs, too much careless ability spamming may just put Phoenix into Bloodseeker's vision through Thirst, making it a very tempting ganking target.

* Multicast Fireblasts over the course of fights are a decent nuisance to stall Sven's massive damage output.
* Bloodlust and Ignite gives Ogre Magi's team the movement speed difference needed to chase and/or disengage against a Sven and his Warcry.
* Ignite provides strong damage over time to pressure Sven early on in the laning phase and keep his health low, delaying his transition into the jungle. Ignite is also an easy way to disrupt Blink Dagger, Sven's most popular way of initiation.
* Ogre Magi's presence in the laning phase both in terms of damage and durability keeps high pressure on Sven in lane.
* Purchasing an Aghanim's Shard allows Ogre Magi to greatly reduce the burst damage of Sven, who tends to build items focused on damage per hit instead of attack speed.

* Cold Embrace saves any ally Sven initiates on and wastes the duration of God's Strength in team fights.
* Winter's Curse can be devastating to Sven's team, as his massive damage can take out a teammate before there is much time to react.

* Marci can destroy Supernova by herself with Unleash at any stage of the game.
* Phoenix is squishy hero with low armor and is very vulnerable for Rebound and Sidekick at the laning stage.

* Pugna can save allies with both healing or by making them ethereal but needs to be careful of Sven's Aghanim's Scepter purge.

* Ursa can easily unleash a number of attacks in an incredibly short amount of time, easily destroying the Supernova in a couple of seconds regardless of Fire Spirits' debuff. His Enrage also dampens any damage Phoenix might toss at his direction, as well as remove any debuffs Phoenix may place on him.

* Mana Shield makes it very hard for Sven to burst her within Storm Hammer's stun duration.
* Stone Gaze makes it very difficult for Sven to fight Medusa at any stage of the game.
* Mystic Snake can slow Sven down enough for allies to capitalize on his commitment in a fight.
Additional:
* Stone Gaze allows Medusa to easily kite and kill Sven.
* Mana Shield negates much of Sven's burst damage.

* As a hero with uncommon traits, Phoenix's abilities require more health than mana. It is advised for Rubick to purchase health regeneration items such as Tranquil Boots, Urn of Shadows or Hood of Defiance to keep up with the HP loss.
* Phoenix's signature Supernova, if casted successfully, can turn a teamfight around if being stolen.
* The initial lift and the following crowd control from the drop of Telekinesis can protect the egg from being attacked if casted right before Supernova with quick fingers.
* A successfully reborn Supernova refreshes the cooldown of Telekinesis as well as Fade Bolt, so don't hesitate to spam both of them before Supernova with the reasons mentioned above.
* Supernova has a stun range of 1200, which requires Rubick to have Level 3 Arcane Supremacy at least to exceed its range. Consider buying Aether Lens or Blink Dagger to help with positioning.
* It is not possible to cast Supernova (as of 7.31c) with Aghanim's Shard's extra Sun Ray even with both spell stolen, since Sun Ray takes up two stolen ability slots.
* Icarus Dive is a useful repositioning ability for scouting, initiation or escaping.
* Fire Spirits aids with Rubick farming given enough HP regeneration. In early skirmishes, the stolen ability can slow the attack speed of the enemy team to a crawl.
* Combined with Fade Bolt, both the attack damage and attack speed of the enemy team are reduced if they have no source of dispel, effectively nullifying their physical attack damage.
* Sun Ray thrives in and after a teamfight by damaging enemy heroes and healing allies at the same time.
* Rubick can interrupt both Icarus Dive and Sun Ray by casting Telekinesis.

* Lil' Shredder will make quick work of Supernova.
* Mortimer Kisses can easily hit a Phoenix using Sun Ray.

* Against her Untouchable, Sven is barely able to hit Enchantress even with his Black King Bar.

* Heroes with naturally low mana can be easily shut down by E.M.P.: Sven, Tiny, Wraith King, Omniknight

* Tanky melee heroes that can easily be kited, which allows Outworld Destroyer to deal heavy damage with Arcane Orb from a distance: Sven, Underlord, Bristleback.

* Heroes who thrive on teamfights can be a problem, such as Venomancer, Necrophos, Centaur Warrunner...

* Heroes that relies on armor or other type of physical damage negation are easy for Gyrocopter to take down during the early game with his magical damage: Axe, Dragon Knight, Sven.

* Sven is very vulnerable to chain stun such as Lion, Shadow Shaman or Magnus.

* Any hero with high attack speed will be a threat to Phoenix when it initiates, as they can easily tear down a Supernova, perhaps even while debuffed by Fire Spirits: Juggernaut, Clinkz, Troll Warlord, Beastmaster, Lina.

* Heroes who thrive on teamfights can be a problem, such as Venomancer, Necrophos, Centaur Warrunner...

* Heroes that deal damage over time will also fail to bring down Abaddon and his allies, such as Huskar, Venomancer, or Phoenix.

* Heroes that can prevent Sven from farming are very strong against him. Such as Riki and Bounty Hunter with their respective invisibility.

* Silence (and mana burns) will be a persistent problem for Phoenix, as it is heavily reliant on its abilities whether defensively or offensively, so heroes like Death Prophet, Skywrath Mage, and even Nyx Assassin must be closely observed to prevent being shut down by these heroes.
* Hexes are a greater threat to Phoenix as they also disable items, preventing Phoenix from dispelling the debuff on its own.

* Heroes with spell immunity-granting spells will render Phoenix useless against them, as Phoenix has almost no spell immunity-piercing ability, other than the stun at the end of Supernova: Lifestealer, Juggernaut.

* Heroes that rely on right-clicks will find themselves unable to damage opponents seriously after being affected by Static Link, like Sven, Bloodseeker, and Juggernaut.

Additional:
* Static Link saps Sven's insane attack damage, and goes through Black King Bar.

* Keeper of the Light's AoE blind can keep Sven from landing hits.

* Heroes that rely on physical damage are ineffective against Dragon Knight due to his high armor: Phantom Assassin,Bloodseeker, Lifestealer, Troll Warlord, Sven

* Sven is very vulnerable to chain stun such as Lion, Shadow Shaman or Magnus.

* Heroes who can take advantage of God's Strength being on cooldown are also not great matchups, such as Templar Assassin, Morphling and Huskar.

* Batrider often hides in the trees to initiate on a target. As such, he has a slight edge against heroes that have no scouting tools and cannot see him coming, such as Lion or Sven.

* His Tempest Double is not an illusion, but rather a full hero unit, which effectively reduces half of the Supernova's health. His Magnetic Field can tremendously boost his attack speed, allowing him to destroy Supernova in no time even when he's affected by Fire Spirits.
Additional:
* Tempest Double, Magnetic Field's attack speed bonus, and Arc Warden's high attack range will easily destroy a Phoenix using Supernova much faster than usual.
* Phoenix is very weak against pushers, especially those like Arc Warden who can kill him easily, as his skillset works best in teamfights.

* Chemical Rage kills Phoenix very quickly in Supernova.

* Juggernaut's high attack speed lets him destroy a Supernova easily. He can even attack a Supernova during Blade Fury with his regular attacks.
* Blade Fury protects Juggernaut from all of Phoenix's spells (except Supernova, which pierces spell immunity).
* Blade Fury can also dispel the attack speed slow from Fire Spirits and the movement speed slow from Icarus Dive.
* Phoenix's Icarus Dive will not protect it from Omnislash unless it dives into creeps, and Phoenix's low armor makes for an easy kill.

* Anti-Mage dispels Phoenix's slows with Manta Style.
* Anti-Mage can Blink directly next to Supernova, giving him more time to destroy the egg.

* Sven is very vulnerable to chain stun such as Lion, Shadow Shaman or Magnus.

* Void can interrupt Icarus Dive.
* His Crippling Fear's silence will shutdown a spell caster Phoenix.
* However, Phoenix punishes Night Stalker with Supernova because it will turn night into day, and it has a higher priority than Dark Ascension, effectively canceling the passive bonuses Night Stalker gets from Hunter in the Night.

* Other heroes that rely on physical attacks to deal damage and not their abilities: Troll Warlord, Sniper, Monkey King, Sven.

* Heroes who can stun Sven even with an activated Black King Bar can be an issue: Clockwerk, Beastmaster.

* Special mention to Sven as he may not be able to get close, but if he does, God's Strength will make very short work of Sniper.

* Heroes that lose a great amount of damage output and become less threatening: Phantom Assassin, Sven, Slark, Phantom Lancer.
* Once you have an Aghanim's Scepter, Shadow Demon instantly reaches a new power spike and becomes a counter for a variety of heroes that have strong passives.
* Heroes that lose a great amount of their tankiness and become easier to finish off: Bristleback, Spectre, Phantom Assassin, Enchantress, Dragon Knight.
* Heroes that lose a great amount of damage output and become less threatening: Phantom Assassin, Sven, Slark, Phantom Lancer.
* You can always stack camps and farm the scepter with Shadow Poison.

* Heroes who rely on burst physical damage are affected by Lucky Shot's disarm: Terrorblade, Sven, Clinkz, Windranger, Alchemist, Dragon Knight, Legion Commander

* Silence (and mana burns) will be a persistent problem for Phoenix, as it is heavily reliant on its abilities whether defensively or offensively, so heroes like Death Prophet, Skywrath Mage, and even Nyx Assassin must be closely observed to prevent being shut down by these heroes.
* Hexes are a greater threat to Phoenix as they also disable items, preventing Phoenix from dispelling the debuff on its own.

* Since all of Phoenix's abilities (except for Supernova) have health costs, heroes like Ancient Apparition or Necrophos can turn Phoenix's abilities against it. However, Supernova does completely protect Phoenix from Ice Blast.

* Heroes that deal few, powerful instances of damage, like Oracle, Lion, or Sven, have a hard time breaking through Gravekeeper's Cloak.

* Heroes who can fight back easily are not ideal matchups for Sven, such as Troll Warlord as mentioned above, Lone Druid and Templar Assassin.

* Song of the Siren does not affect Supernova, which allows her and her team to focus the egg while the enemy team is affected by sleep.

* Sven has no easy way to burn Refraction charges and needs help from teammates to kill TA successfully.

* Any hero with high attack speed will be a threat to Phoenix when it initiates, as they can easily tear down a Supernova, perhaps even while debuffed by Fire Spirits: Juggernaut, Clinkz, Troll Warlord, Beastmaster, Lina.

* Heroes with blink or movement abilities, which are disabled by Pounce's leash: Anti-Mage, Earth Spirit, Faceless Void, Magnus, Mirana, Monkey King, Morphling, Pangolier, Phantom Assassin, Phoenix, Puck, Queen of Pain, Riki, Sand King, Spirit Breaker, Timbersaw, Tusk.

* In general, attacks of the melee heroes who are entirely reliant on dealing physical damage and/or have very little to no area-of-effect abilities will make Underlord tickle and will have no effect against him, and will be unable to ambush Underlord and his team if Underlord chooses to use Fiend's GAte to get to a designated point of the map: Phantom Assassin, Terrorblade, Troll Warlord, Drow Ranger, Phantom Lancer, Chaos Knight, Sven, Wraith King, Bounty Hunter, Alchemist, Templar Assassin, Nyx Assassin, Bane.

* Berserker's Call prevents Sven from bursting his targets before Axe can interfere. The worst kind of opponent for Sven is one who can stop him from attacking who he wants to, which is exactly what Axe does.
* Culling Blade may finish off Sven before he has the chance to lifesteal or run with Warcry.
* Axe is a very common Blade Mail carrier which will make very short work of a Sven with God's Strength activated.

* Heroes that depend on disrupting fights with ability combos or big ultimate abilities are vulnerable to the long stun of Fiend's Grip: Disruptor, Death Prophet, Enigma, Faceless Void, Invoker, Lich, Magnus, Mars, Medusa, Outworld Destroyer, Phoenix, Puck, Queen of Pain, Shadow Fiend, Treant Protector, Underlord, Winter Wyvern, Witch Doctor, Zeus.

* Earthbind can prevent Phoenix from using Icarus Dive, the only escaping mechanism of this hero.
* Heavy burst damage from Poof can easily kill Phoenix even when it slows down all the Meepos with Fire Spirits.
* Meepo's clones destroy the Phoenix Sun from Supernova in no time, even when they are slowed down by Fire Spirits.
* Meepo's naturally high magic resistance gives Phoenix a hard time with bursting him down. He can even turn the tide if Icarus Dive is on cooldown.
Additional:
* Meepo is unlike any other multi-unit enemy Phoenix may face in the battlefield. Unlike illusion-based heroes like Phantom Lancer or Chaos Knight, Meepo's clones are not illusions, meaning they can deal full damage to the Phoenix Sun if all four (or five) are present.

* Purification can heal allies while dealing pure damage to Sven.
* Heavenly Grace can remove Storm Hammer's debuff immediately or make it a very mediocre stun.
* Guardian Angel negates Sven's massive damage during God's Strength.
* It should also be noted Sven can remove Omniknight's active spells with Aghanim's Scepter.

* Sprout is good for trapping melee carries with no escape abilities: Sven, Alchemist, Lifestealer etc.

* With the exception of Magic Missile (unless the player takes the Level 25 Talent "Magic Missile Pierces Spell Immunity"), all of Vengeful Spirit's spells ignore Spell Immunity. This also makes her good against heroes with built-in Spell Immunity like Lifestealer or Juggernaut or heroes that tend to pick up Black King Bar, like Sven.